Recently, Todd Davis, the CEO of LifeLock announced an upcoming release of new technology to fight fraud in real time, thus offering even better identity theft protection. According to Mr. Davis, this new technology will provide better and broader protection to their clients. It will include doing deep forensic analysis of the entire credit network, by monitoring millions of data sources, including retailers, banks, mortgage lenders, utilities and auto lenders. Additionally, this is considerably more than the credit bureaus monitor. This new system will replace fraud alerts, while they will continue to offer their suite of identity theft protection services including WalletLock, eRecon TrueAddress and the $1 million total service guarantee.
As criminals become increasing sly by devising more complex schemes to defraud people, this improved technology is important in continuing to protect consumers. This clearly shows LifeLocks commitment to providing the best service to their clients. Since 2005, LifeLock has been the industry leader in identity theft protection and it appears they will continue to be the leader. They protect over 1.5 million people now and continue to grow everyday.
Go ahead and compare LifeLock with the other identity theft protection services, because as a smart consumer you should. But, at the end of the day you will come to realize that LifeLock is the industry leader for a reason.
One Million Dollars
So what is the million dollar guarantee about? If someone does steal your identity while you are a customer of LifeLock, the company will pay professionals to assist in restoring any losses or recover expenses. In addition, if an attorney is required to represent you, LifeLock will be right by your side in the litigation efforts.
The one million dollar guarantee is another sign that LifeLock is extremely confident in their ability to stop identity theft before it can occur.
It seems that credit unions are turning to LifeLock in droves to help stop identity theft services at their establishments. Credit unions and other businesses recognize that it is much easier to prevent identity theft than to deal with the after affects of a stolen identity.
Why enroll in LifeLock Protection?
LifeLock openly states that every step they take to protect your identity is something each one of us could do for free. The difficult part for individuals is working through the process required by the credit bureaus, keeping up to date with news laws, and keeping our information up to date. What this company offers is the management and administrative work in dealing with the credit bureaus.
In addition, when someone does apply for credit in your name, the Fraud Alert program at LifeLock will contact you at the number you wish to be contacted at and ensure that the credit request is valid.
