Recently, Todd Davis, the CEO of LifeLock announced an upcoming release of new technology to fight fraud in real time, thus offering even better identity theft protection. According to Mr. Davis, this new technology will provide better and broader protection to their clients. It will include doing deep forensic analysis of the entire credit network, by monitoring millions of data sources, including retailers, banks, mortgage lenders, utilities and auto lenders. Additionally, this is considerably more than the credit bureaus monitor. This new system will replace fraud alerts, while they will continue to offer their suite of identity theft protection services including WalletLock, eRecon TrueAddress and the $1 million total service guarantee.

As criminals become increasing sly by devising more complex schemes to defraud people, this improved technology is important in continuing to protect consumers. This clearly shows LifeLocks commitment to providing the best service to their clients. Since 2005, LifeLock has been the industry leader in identity theft protection and it appears they will continue to be the leader. They protect over 1.5 million people now and continue to grow everyday.

Go ahead and compare LifeLock with the other identity theft protection services, because as a smart consumer you should. But, at the end of the day you will come to realize that LifeLock is the industry leader for a reason.