As criminals become increasing sly by devising more complex schemes to defraud people, this improved technology is important in continuing to protect consumers. This clearly shows LifeLocks commitment to providing the best service to their clients. Since 2005, LifeLock has been the industry leader in identity theft protection and it appears they will continue to be the leader. They protect over 1.5 million people now and continue to grow everyday.

Go ahead and compare LifeLock with the other identity theft protection services, because as a smart consumer you should. But, at the end of the day you will come to realize that LifeLock is the industry leader for a reason.

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So, you are concerned with identity theft, but how do you choose the right company? Afterall, there are many choose from these days, right? LifeLock is no longer the only game in town. Just to name a few of your options, there’s TrustedID, Identity Guard, Identity Truth and ID Watchdog.

Wouldn’t it be great to have a quick and easy way to compare them all? Well, there is! Just click here to view a comparison chart of all the major identity theft companies. You can compare price, type of protection, credit reports delivered, fraud monitoring, guarantee and more. And, if you are too busy for even that…the bottom line is TrustedID is the winner providing the “Best overall value, especially for families; and an Exclusive 30 day free trial & 15% off”

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So what is the million dollar guarantee about? If someone does steal your identity while you are a customer of LifeLock, the company will pay professionals to assist in restoring any losses or recover expenses. In addition, if an attorney is required to represent you, LifeLock will be right by your side in the litigation efforts.

The one million dollar guarantee is another sign that LifeLock is extremely confident in their ability to stop identity theft before it can occur.

It seems that credit unions are turning to LifeLock in droves to help stop identity theft services at their establishments. Credit unions and other businesses recognize that it is much easier to prevent identity theft than to deal with the after affects of a stolen identity.

Why enroll in LifeLock Protection?

LifeLock openly states that every step they take to protect your identity is something each one of us could do for free. The difficult part for individuals is working through the process required by the credit bureaus, keeping up to date with news laws, and keeping our information up to date. What this company offers is the management and administrative work in dealing with the credit bureaus.

In addition, when someone does apply for credit in your name, the Fraud Alert program at LifeLock will contact you at the number you wish to be contacted at and ensure that the credit request is valid.

Anyone can call one of the credit bureaus and ask for a fraud alert free of charge, but it expires after three months. LifeLock automatically renews fraud alerts for their customers. The company will also make calls to request that your name be removed from mailing lists to help you cut down on unsolicited offers. And if your wallet is stolen? LifeLock’s WalletLock program will help you cancel and replace your cards. The company stands behind their services with a $1 million guarantee. If their system fails, and your identity is stolen, they will spend up to $1 million recovering your losses and investigating your case.

While LifeLock customers have been generally happy with the company, it has received some bad press lately. First, co-founder Robert J. Maynard, Jr. was accused of lying about an identity theft incident that he claimed was the reason he started the company. After he was called on a few other inconsistencies in his personal finances, he chose to resign from the company in 2007. Then, in an ironic twist of fate, CEO Todd Davis became a victim of identity theft himself. Someone used his widely publicized social security number to open a check-cashing loan for $500.

Despite these marks against their reputation, LifeLock is still accredited by the Better Business Bureau and recently received a five-star rating by TopConsumerReviews.com. It appears that, overall, LifeLock membership really is an effective way to keep identity thieves at bay.

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Overall, there is no negative coverage related to the LifeLock programs. The price is deemed a good investment for the return and the program seems to work for the consumers who write on review sites.

National Coverage

The hook that caught most people’s attention is that the CEO’s social security number is plainly visible on the home page of LifeLock. The CEO, Todd Davis, believes in his own company so much that he has taken this step to prove to his customers and potential customers that the LifeLock system works.

Some of the national coverage given to LifeLock includes CNN, MSNBC, the Wall Street Journal and CNBC. For a company that has only been in business 2 years, this type of press coverage is astonishing!

In January of 2007, The “Rush Limbaugh” announced that it will be advertising LifeLock services.

Students and children can be especially vulnerable as their credit is often not checked until they are 18. Thieves can steal their identities, making it harder for them to get student loans, scholarships, get into college, jobs, apartments and more. The risks in general of identity theft include not getting life insurance, paying higher premiums, jail, getting fired or not hired, and many more.

The monthly fee is $10 per adult or $110 per year. For children, it’s $25 per year with any adult enrollment.
The website says that if your identity is ever stolen while on the service, they will fix the problem and re-imburses the client. If a lawyer is needed, they will hire them and it will not cost the client anything.